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Holding a real estate agents or real estate brokers
license does not make someone a REALTOR®. Membership
in the National Association of REALTORS® entitles
licensees to use the term "REALTOR®"
on their business cards and in their marketing materials.
Being a REALTOR® does have many benefits,
including group discounts on products and services, participation
in multiple listing services, and continuing education opportunities.
However, the most valuable benefit is the REALTOR®
Code of Ethics. This code creates
the true value that makes the real estate business a profession.
It ensures that the clients interests are always protected.
Everything you need to know you learned in kindergarten.
Do unto others as you would have them do unto you. These
statements help clarify the basic framework of the code that
all REALTORS® must pledge to uphold as a condition
of membership.
Strict enforcement of the REALTOR® Code
of Ethics by member peers means that all REALTORS®
conduct their day-to-day business with foremost concern for
the client.
The REALTOR® Code of
Ethics was first adopted in 1913 as a voluntary document
outlining the professional duties of membership. The code
became mandatory in 1924. This was an era before licensing
was required in many states, and the REALTOR®
code helped to establish professionalism and integrity for
the real estate industry. In Kansas, the Kansas Real Estate
Commission (KREC) is the licensing authority for agents and
brokers.
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